An early history of blacks on madison avenue image moss kendrix of coca-cola, right, with a coke executive in 1954 some, like moss kendrix of coca-cola, helped create advertising approaches. Moss h kendrix (march 8, 1917 - january 4, 1989) was a public relations specialist of kendrix' various public relations and advertising campaigns, he is best known for his coca-cola company advertising in 1948. Moss kendrix moss kendrix is another unsung hero that we would like to honor today moss kendrix excelled in the field of advertising, marketing, and public relations he was drafted in the army and served local places like fort benning. Moss kendrix what the public thinks counts and it's estimated that 70 percent of public relations majors are female but women still earn only about 75 cents for. Moss kendrix directed coca-cola in producing negro market marketing that approached black americans as the american consumers they were as coca-cola's special markets expert, he was perfectly positioned to help shift the consumer image of blacks in advertising.
Moss kendrix was a vital part in the creation of public relations and how we see it functioning today he helped corporations see that by ignoring an entire group of potential consumers, they were missing opportunity dollars. About moss kendrix moss kendrix was born in atlanta, georgia in 1917 his early education was obtained through the local public schools, and he counted future entertainer lena horne as one of his close childhood friends. Moss kendrix, an african american public relations specialist, offered the company a way out: advertise directly to the community profits to the coca-cola company and its bottlers would be.
While moss kendrix worked for coca cola, he became an integral part of the product promotion efforts and had the opportunity to work with celebrities from the sports and entertainment industries such as the national association of market developers. 1944-- moss kendrix opened a pr firm in washington, dc, one of the first african americans to do so the moss kendrix organization represented carnation, ford, the national dental association and coca cola, among many others. Moss kendrix was born in atlanta, georgia in 1917 he attended morehouse college in atlanta while there he became editor of the school newspaper, the maroon tiger, and also cofounder of the phi delta delta journalism society which was the first and only society of its kind for african-american journalism students. Moss kendrix directed coca-cola in producing negro market marketing that approached black americans as the american consumers they were as coca-cola 's special markets expert, he was perfectly positioned to help shift the consumer image of blacks in advertising.
Moss kendrix was raised in georgia and is an alum of both howard university and morehouse college while attending morehouse, he gained a passion for communications and co-founded the phi delta delta journalism society. Moss kendrix: moss kendrix was born in atlanta, georgia in 1917 he was a morehouse graduate he was a morehouse graduate kendrix had already experienced some early success as a journalist before being drafted during world war ii.
Moss kendrix this person's name is moss kendrix he was born in atlanta, georgia in 1917ause he is a public relations pioneer as you can see he is a black man, and exactly because of this he designed countless public relations campaigns, which were aimed at the african- american population in the united states. In the spring of 1946, moss hyles kendrix was a busy man he was, at once, founding what he and his two business partners termed a negro trade and business development firm and serving as the public relations officer for the centennial commission of the republic of liberia. Moss hyles kendrix sr, 71, owner and director of the moss h kendrix organization, a washington public relations and marketing firm he founded in 1948, died of a heart ailment jan 4 at his home. The moss kendrix organization also came to in the year of 1944, the companies' moto what the public thinks counts the moss kendrix organization was established in washington, dc the moss kendrix organization was at the helm of several major companies accounts aimed at african-american consumers.
The moss kendrix collection is one of several archival collections maintained by the alexandria black history museum the collection consists of letters. Tevin rice ms crawford principles of public relations september 9, 2013 the moss kendrix story moss kendrix was born on atlanta, georgia on march 8, 1917 kendrix's childhood education was obtained through the local public school system. Lewis worked with fellow african-american pr pioneer moss kendrix and coca-cola advertising director deloney sledge to build a national network of ambassadors to sell coca-cola ads to black newspapers and radio stations.
Public relations pioneer moss kendrix 2 abstract this is an essay that describes the life and contributions of moss kendrix, who was a public relations specialist in this essay we take a look at how significant of an impact he has had on the african-american community as well as other minorities. Moss kendrix was a huge influence for minorities in the advertising and public relations field while attending college at morehouse in atlanta, georgia, kendrix became the editor of the schools' newspaper the maroon tiger. Share your dream now and visit the king center digital archive to see more than 10,000 documents from martin luther king's personal collection and from the civil rights movement.